Schema.org (also known as schema) is a semantic vocabulary of tags (or microdata) that you can include in your HTML to improve how search engines read and display your page in SERPs.
Understanding Schema
Schema.org is the result of a collaboration between Google, Bing, Yandex, and Yahoo! to assist you in providing the information their search engines require to understand your content and provide the best search results at this time.
By incorporating schema markup into your HTML, you can improve the way your page appears in SERPs by enhancing the rich snippets that appear beneath the page title.
For example, an organization schema can be funneled into the more specific Local Business schema, which can then be funneled into a Store schema.
Each of these “categories” has its own tags/code that is unique to it, as well as all the tags one level above them, and so on.
As a result your website result stands out in the SERPS, increasing the likelihood of a user choosing your webpage over a competitor – which will help you get better results
How is Schema used?
Schema.org’s mission is to be a collaborative community that develops and promotes schemas for structured data on the web. These schemas (or “vocabularies”) are compatible with a variety of encodings, including RDFa, Microdata, and JSON-LD.
Webmasters can essentially use schema on a website to help search engines better understand the content on the site and display this content in an optimized format in search results.
Importance of Schema in SEO
Schema.org’s mission is to be a collaborative community that develops and promotes schemas for structured data on the web. These schemas (or “vocabularies”) are compatible with a variety of encodings, including RDFa, Microdata, and JSON-LD.
Webmasters can essentially use schema on a website to help search engines better understand the content on the site and display this content in an optimised format in search results.
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